Ever dreamt about what it's
like to be on television as a journalist asks you about your
business... or have you ever thought about how it feels to
appear in your local newspaper—with your photo—in a
story that trumpets your expertise, product or service...
or the pride and potential for building buzz about your
business when the producer of a major talk radio show calls
you up and asks you to be a guest, via telephone, on his
national radio show... or the recognition you gain when a
nationally recognized business magazine interviews you in a
|Priceless insight from
a public relations master. If you want to get the word out
about something, this is the place to start.
Bob Rosner, Author of the
best-selling, "The Boss's Survival Guide," and internationally
syndicated Working Wounded columnist www.workingwounded.com
Dear Friend, ALL of these media events, or "hits" as I like to
call them, happened to my clients and in the process added to the
MILLIONS of dollars in Free Publicity I gained...
...for someone just like you. My book gives the inside scoop
on how publicity works, no matter what you do, who you work for or
what product, service or event you want to publicize. I've packed
WACKY DAYS with 250-pages of insider tips on how to get the media to
your door (or on the phone) even if you've never been in a newsroom
and don't have a clue about how the media works.
Wacky Days is a complete, hands-on, manual on how to get free
publicity for yourself, your business or your organization. It's
designed to answer all your questions about how the media works, who
makes decisions about what appears in print or on television and
radio. If you've ever felt that just a little publicity could launch
your career, add public sizzle to your service or exposure to your
product, then Wacky Days provides the
As a journalist, I got tired of answering the same questions
about how I worked, how I made decisions about news stories, what
made a good story and how someone—YOU—could actually get me to
write about YOU. I never thought the rules were that difficult, but
then I've always been surprised at the public's lack of knowledge
about how the media gets those news stories and then broadcasts them
over the airwaves or fills pages of newspapers and magazines. I was
a journalist for more than two decades and when I moved into the
publicity area, I was stunned to see how few good books one could
find about publicity. The techniques I read about often seemed
unrealistic or impractical. I wanted a book that explained in clear,
easy-to-understand English, how ANYONE could get their story in the
media if they followed some basic rules. I also knew that no one can
be bright and perky everyday when it comes to self-generating ideas
to pitch to the media. I wanted a book that was deep enough so that
anyone could flip through the chapters and say, "Hey, I like that
idea. I can do that, too." The result is a 250+ page manual that
will kick life into your publicity goals and get you moving towards
seeing your business or your not-for-profit smack into the media
- Compact, Portable, & Easy To
Read - Wacky Days chapters are mostly short,
information-packed and the book is compact so that you can take it
anywhere. Leave it hiding in your drawer and use the tips during
an idea session for publicity. Your co-workers will be amazed at
the freshness of your ideas.
- Examples Of How To Bait The Media -
I share real-life examples of press releases, media
alerts and Public Service Announcements. Don't wonder how to do
it; I show you how.
- The Money Quote - This
is the most important sentence you'll utter in an interview. Learn
what it is, how to create one and when to deliver it during an
interview. Most people, including many PR people who don't have a
|Some books are
classic, some are contemporary—occasionally someone writes
a book that bridges both. Tom Peric' is just such an author.
Wacky Days is packed with insider information in concise
compartments you'll put to immediate use and pass along to
your next in command.
Arthur St. Onge,
Internationally-known supply chain expert and president, St.
Onge Co. www.stonge.com
- Learn The Difference Between News
& Stuff - If you've got News, I show you how to
pitch it. If you've got "stuff," things that are commonplace, I
show you how to twist the slant and make it news. It's all about
creating an irresistible hook that journalists can't
- Become A Recognized Expert -
The media wants to interview you because you're an
expert (Yes you are, even if you don't know it yet.) Learn my
simple 30-minute rule for being an expert and come to terms with
the psychological barrier you MUST overcome if you're going to ACT
like an expert.
- A Journalist Calls—What Next? -
Don't blow it here. You finally get the phone call
you've been waiting for. I show you the first question out of your
mouth even before the interview begins. It proves that you're a
pro and it will tip you off about the timing of the story.
|Tom has a
no-nonsense, 'get the job done' attitude when it comes to
publicity. A first-class journalist, he writes with the
knowledge of an insider while dispensing advice with clarity,
thoroughness and wit. If you want publicity, buy this
Jeff Forker, vice president,
Internet strategy group director, Penton Media Inc.
- Secrets of Radio - Got a
product or service to sell? But no one listens? Learn how to
connect with dozens of radio talks shows throughout the country
that are waiting to book guests. Your only tool is a telephone so
that radio hosts can call you for an interview from all 50 states,
while you relax in the comfort of your home or office.
- Got A Regular Event You Want
Publicized? - Discover how easy it is to get a free
listing in publications and on the Internet without paying a dime.
Do this technique once and it can work for weeks, months, even
- The 10 Commandments of Publicity -
The Top 10 List That Virtually Assures You of Free
Publicity. I walk you through it.
It's either you in the media or your competitor. It's as simple
as that. You've got to make the decision that it takes THREE things
to get free publicity: You MUST KNOW how the media works. You MUST
KNOW the tactics you or ANYONE can use—IMMEDIATELY—to draw the
media to your doorstop or over the phone for an interview. You MUST
IMPLEMENT those tactics NOW. Follow my steps and you'll discover how
the pros really get those guests on television, radio talk shows,
and interviews in magazines and newspapers. It's not magic, though
some clients accuse me of being a witch doctor. It is a matter of
knowing how the media and how you can deliver news to journalists
who are ALWAYS looking for that irresistible story. Here's a
secret.. The media has an insatiable need for news and my book shows
you that no matter what your do what product or service you sell,
it's possible to generate NEWS COVERAGE ABOUT YOU. The best part of
all is that once the media anoints you as an "EXPERT" you'll find
that they'll start calling and cultivate you as a contact.
Here To Order Today
|After reading this
book, it was like I'd gotten 20 years of knowledge with a
two-hour brain transfusion.
Adams Hudson, president, Hudson
|Here is my absolute first
piece of Christmas time advice. Beg, borrow or steal a copy of Tom
Peric's book Wacky Days - how to get millions of dollars in free
publicity for nothing. This book will open your eyes to the zillions
of dollar worth of goodwill available just by providing the media
with what they want and need.
Frank E. Hurtte
River Heights Consulting
Davenport, Iowa 52803
|My dad wrote a really
good book. Buy it.
Andrew Peric', author's son
Wacky Days will:
Remove the mystery of how the media works.
Explain what is news, what is stuff and why you can get media
attention whether you fit the news or stuff category.
Reveal tips on how to become a recognized expert.
Describe the easy steps to follow to become a recognized speaker
in your field.
Raise your reputation and visibility by writing articles for your
peers and your customers.
Teach you how to cultivate journalists so that you become a
steady source of story ideas.
Begin using the most effective publicity techniques imaginable.
And it costs pennies.
Order WACKY DAYS today and you get a 250+
page manual that will provide a lifetime guide on how to get free
publicity. The techniques described in Wacky Days really worked.
They've worked for me on a daily basis and because I follow my own
advice, my clients have gotten MILLIONS of dollars in free publicity
without ever paying for it. You can, too.
BUY WACKY DAYS TODAY AND BEGIN
THE TACTICS THAT VIRTUALLY CREATE INSTANT PUBLICITY. If you don't
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A complete course on publicity at a
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